PRINCIPLES OF DIGITAL MARKETING

Time and Place
Start Time:Wednesday, February 28, 2018 9:00 AM
End Time:Wednesday, February 28, 2018 4:30 PM
Held By:Barbados Employers' Confederation
Location:BEC Conference Room
Regular Admission:$500.00 Early Bird / $500.00 Late Bird (Members)
 $600.00 Early Bird / $600.00 Late Bird (Non-members)
 
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Description

PRINCIPLES OF DIGITAL MARKETING

Digital Marketing is the marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet. While the internet provides unique opportunities to participate in interactive discussions and share information, it poses equal risks for employers as employees' use of social media can lead to leaks of confidential and proprietary information and possibly reputational damage for the company.

During this workshop, specific emphasis will be placed on content marketing, understanding the importance of effectively using digital marketing, how social media marketing can impact an organization, how digital marketing can build stronger relationships, brand loyalty, how digital marketing can increase revenue and create a new target audience. Interactive presentations, case studies and topic specific resources will be utilized to ensure that participants meet the learning objectives.

 

Participants Will Learn

• Definition of social media

• Benefits of social media

• Social Media Etiquette

• Do’s and don’ts of social media interactions

• The impact of negative social media coverage on organization’s

• Disciplinary consequences of improper use and disclosure of information

Training Methods

• Group Exercises

• Interactive Discussions

• Power Point Discussions

Who Should Attend

• Senior Managers

• Human Resource Personnel

• Administrative Officers

• Business Executives

• Line Managers & Supervisors

• Professionals

• Line workers

• Heads of Departments

 
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Additional Notes:
*Please note that any cancellations must me made 48hours before the workshop takes place.*

Participants are to walk with their Training Materials as they will be sent via email.

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